Descripción

A large proportion of adults in the developing world remain without access to formal banking. We assess the effectiveness of a network-based information delivery strategy in fostering interest to learn about and subscribe to mobile-money services in rural and peri-urban communities in Peru. We posit that lack of information about mobilemoney technology is a barrier to financial inclusion, which can be mitigated through social proximity. We designed a randomized controlled trial where workshops were led by individuals personally known to participants (local ambassadors - treatment) or by external agents (control). We find that attendance and BiM subscription rates were twice as high in the local ambassadors' group, especially among low-trust individual
Período2025
Tipo de revistaRevista
ISSN0954-1748
Grado de reconocimientoInternacional