Abstract
Why do people search online but purchase at offline stores? A focus on mobile versus PC devices as searching information tools
| Original language | English |
|---|---|
| Title of host publication | Summer AMA Conference 2016 |
| Subtitle of host publication | Regaining relevance: Doing research that reshapes the practice of marketing |
| Editors | Bernard Jaworski, Neil Morgan |
| Place of Publication | Chicago |
| Publisher | American Marketing Association |
| ISBN (Electronic) | 978-1-5108-3917-5 |
| State | Published - 2016 |
| Event | 2016 AMA Summer Academic Conference - Atlanta, United States Duration: 5 Aug 2016 → 7 Aug 2016 https://www.ama.org/listings/2015/11/20/summer-ama-2016/ |
Conference
| Conference | 2016 AMA Summer Academic Conference |
|---|---|
| Country/Territory | United States |
| City | Atlanta |
| Period | 5/08/16 → 7/08/16 |
| Internet address |
