Transferencia Tecnológica, De Conocimientos Y Aprendizaje En Las Alianzas Interorganizativas

In the late 20th century new paradigms in inter-organizational relationships emerge in the shape of strategic alliances and joint ventures, and especially cooperative agreements. Through these forms of management, stakeholders (partners) have the ability to have access to the resources and capabilities of the partner and thus, sometimes, access their technology, their Know-how, brand image, and, of course, less risky forms of financing their business. However, sometimes, different behaviors with respect to the final results and, therefore, non-compliance with the agreed objectives or dissatisfaction are observed. This study deals with this issue, based on a study of hotel managers in Cuba, with special interest in their perceptions and judgments on this topic.