TY - JOUR
T1 - The role of value co-creation in the happiness of the students
AU - Pipoli de Azambuja, Gina Maria
AU - Rodríguez-Peña, Gustavo
AU - Tarazona Vargas, Enver Gerald
PY - 2021/6/30
Y1 - 2021/6/30
N2 - Universities from developing countries face the challenge of improving academic performance and educational quality. Student value co-creation can be a service strategy to achieve well-being in students and improve university services. The purpose of this study is to analyze the role of value co-creation in happiness. The sample size comprised 525 Peruvian students, and the survey technique was self-administered questionnaires. The hypotheses were examined using a Structural Equation Model (SEM). It was demonstrated that value co-creation has a positive impact on happiness. This finding provides practical and theoretical implications.
AB - Universities from developing countries face the challenge of improving academic performance and educational quality. Student value co-creation can be a service strategy to achieve well-being in students and improve university services. The purpose of this study is to analyze the role of value co-creation in happiness. The sample size comprised 525 Peruvian students, and the survey technique was self-administered questionnaires. The hypotheses were examined using a Structural Equation Model (SEM). It was demonstrated that value co-creation has a positive impact on happiness. This finding provides practical and theoretical implications.
UR - https://www.tandfonline.com/doi/full/10.1080/10496491.2021.1880522
U2 - 10.1080/10496491.2021.1880522
DO - 10.1080/10496491.2021.1880522
M3 - Artículo de revista
SN - 1049-6491
VL - 27
SP - 900
EP - 920
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 6
ER -
