The role of preference in the continuity of technological use

Edgardo R. Bravo; Christian Fernando Libaque Saenz

doi:https://doi.org/10.48009/3_iis_2018_42-52

The role of preference in the continuity of technological use

Edgardo R. Bravo, Christian Fernando Libaque Saenz

Research output: Contribution to journal › Article in a journal › peer-review

Abstract

Previous models assume the presence of a single technology to predict its continuance. However, this assumption is challenged since individuals are often exposed to multiple technologies on which they must decide whether or not to continue using a given one. On this basis, this article develops a conceptual framework integrating models of continuity of use and preference. The incorporation of technological alternatives can lead to a greater understanding of the phenomenon of continuance and to improve the explanatory power of the models. The study proposes that management should consider not only endogamic causes (referred to incumbent technology such as usefulness or satisfaction) but also comparative factors (related to alternatives like the preference) to improve continuance use of their technologies

Original language	English
Pages (from-to)	42-52
Journal	Issues in Information Systems
Volume	19
Issue number	3
DOIs	https://doi.org/10.48009/3_iis_2018_42-52
State	Published - 2018
Event	International Association for Computer Information Systems Conference - The Courtyard Philadelphia Downtown Marriot, Philadelphia, United States Duration: 4 Oct 2017 → 7 Oct 2017 Conference number: 57

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Cite this

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title = "The role of preference in the continuity of technological use",

abstract = "Previous models assume the presence of a single technology to predict its continuance. However, this assumption is challenged since individuals are often exposed to multiple technologies on which they must decide whether or not to continue using a given one. On this basis, this article develops a conceptual framework integrating models of continuity of use and preference. The incorporation of technological alternatives can lead to a greater understanding of the phenomenon of continuance and to improve the explanatory power of the models. The study proposes that management should consider not only endogamic causes (referred to incumbent technology such as usefulness or satisfaction) but also comparative factors (related to alternatives like the preference) to improve continuance use of their technologies",

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AU - Bravo, Edgardo R.

AU - Libaque Saenz, Christian Fernando

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N2 - Previous models assume the presence of a single technology to predict its continuance. However, this assumption is challenged since individuals are often exposed to multiple technologies on which they must decide whether or not to continue using a given one. On this basis, this article develops a conceptual framework integrating models of continuity of use and preference. The incorporation of technological alternatives can lead to a greater understanding of the phenomenon of continuance and to improve the explanatory power of the models. The study proposes that management should consider not only endogamic causes (referred to incumbent technology such as usefulness or satisfaction) but also comparative factors (related to alternatives like the preference) to improve continuance use of their technologies

AB - Previous models assume the presence of a single technology to predict its continuance. However, this assumption is challenged since individuals are often exposed to multiple technologies on which they must decide whether or not to continue using a given one. On this basis, this article develops a conceptual framework integrating models of continuity of use and preference. The incorporation of technological alternatives can lead to a greater understanding of the phenomenon of continuance and to improve the explanatory power of the models. The study proposes that management should consider not only endogamic causes (referred to incumbent technology such as usefulness or satisfaction) but also comparative factors (related to alternatives like the preference) to improve continuance use of their technologies

U2 - https://doi.org/10.48009/3_iis_2018_42-52

DO - https://doi.org/10.48009/3_iis_2018_42-52

M3 - Article in a journal

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EP - 52

JO - Issues in Information Systems

JF - Issues in Information Systems

IS - 3

T2 - International Association for Computer Information Systems Conference

Y2 - 4 October 2017 through 7 October 2017

ER -