The role of information technology to build capabilities in inclusive businesses: a case study in China and Peru's cosmetic industry

Jorge Antonio Heredia Pérez; Alejandro Flores; Walter Heredia

The role of information technology to build capabilities in inclusive businesses: a case study in China and Peru's cosmetic industry

Jorge Antonio Heredia Pérez, Alejandro Flores , Walter Heredia

Research output: Contribution to conference › Abstract › peer-review

Abstract

Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.

Original language	English
State	Published - 16 Apr 2020

Bibliographical note

Academy of Management Global Proceedings: ISSN: 2638-4892.

"Academy of Management Global Proceedings is only published online. It includes abstracts of all papers and symposia presented at specialized conferences."

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "The role of information technology to build capabilities in inclusive businesses: a case study in China and Peru's cosmetic industry",

abstract = "Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.",

author = "{Heredia P{\'e}rez}, {Jorge Antonio} and Alejandro Flores and Walter Heredia",

note = "Academy of Management Global Proceedings: ISSN: 2638-4892. {"}Academy of Management Global Proceedings is only published online. It includes abstracts of all papers and symposia presented at specialized conferences.{"}",

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T1 - The role of information technology to build capabilities in inclusive businesses

T2 - a case study in China and Peru's cosmetic industry

AU - Heredia Pérez, Jorge Antonio

AU - Flores , Alejandro

AU - Heredia, Walter

N1 - Academy of Management Global Proceedings: ISSN: 2638-4892. "Academy of Management Global Proceedings is only published online. It includes abstracts of all papers and symposia presented at specialized conferences."

PY - 2020/4/16

Y1 - 2020/4/16

N2 - Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.

AB - Until now much has studied about the formal and informal firms competition. We change the focus to cooperation as a way to know developed of capabilities between formal and informal firms under the use of information technology. Drawing from the strategy tripod approach, we select a case study in the direct selling industry of cosmetics from Peru and China. We found six capabilities: product and brand capability; opportunity to learn capability; technology implementation capability; technology and brand for logistic capability; technology and opportunity selling capability; technology and brand marketing capability. Our findings could give policymakers, practitioners, and a new way to deal with informal firms.

UR - https://journals.aom.org/doi/abs/10.5465/amgblproc.mexico.2020.0200.abs

M3 - Resumen

ER -

The role of information technology to build capabilities in inclusive businesses: a case study in China and Peru's cosmetic industry

Abstract

Bibliographical note

UN SDGs

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