The influence of ethnic identity on Peruvian quinoa consumption: A top Lima and modern Metropolitan Lima approach

Angie Higuchi; L. Emilio Morales; L. A. Sánchez-Pérez; Rocío Maehara

doi:10.1186/s42779-022-00148-1

The influence of ethnic identity on Peruvian quinoa consumption: A top Lima and modern Metropolitan Lima approach

Angie Higuchi
, L. Emilio Morales
, L. A. Sánchez-Pérez
, Rocío Maehara

Research output: Contribution to journal › Article in a journal › peer-review

4 Scopus citations

Abstract

The International Year of Quinoa (IYQ) (2013) showcased quinoa to the world and generated a rapid expansion in international demand for quinoa. It also increased the level of consumption in Peru. Peruvian ethnic identity reflects the food culture of origin. This research aims to determine the relationship between ethnic identity and other Theory of Planned Behavior factors on quinoa consumption intention and frequency of consumers in Top Lima and Modern Metropolitan Lima, Peru. A survey of 381 respondents was conducted between April and September 2017, and structural equation modeling was used to analyze the data. Contrary to expectations, intention and frequency of consumption of quinoa were negatively affected by “ethnic identity” (p

Original language	English
Article number	39
Number of pages	11
Journal	Journal of Ethnic Foods
Volume	9
Issue number	1
Early online date	23 Sep 2022
DOIs	https://doi.org/10.1186/s42779-022-00148-1
State	Published - Dec 2022

Bibliographical note

Publisher Copyright:
© 2022, The Author(s).

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 2 Zero Hunger
SDG 12 Responsible Consumption and Production
SDG 17 Partnerships for the Goals

Keywords

Chenopodium quinoa Willd
Quinoa
Consumption
Culture of origin
Gastronomy
Health
TPB
Ethnic identity
Peru

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Cite this

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abstract = "The International Year of Quinoa (IYQ) (2013) showcased quinoa to the world and generated a rapid expansion in international demand for quinoa. It also increased the level of consumption in Peru. Peruvian ethnic identity reflects the food culture of origin. This research aims to determine the relationship between ethnic identity and other Theory of Planned Behavior factors on quinoa consumption intention and frequency of consumers in Top Lima and Modern Metropolitan Lima, Peru. A survey of 381 respondents was conducted between April and September 2017, and structural equation modeling was used to analyze the data. Contrary to expectations, intention and frequency of consumption of quinoa were negatively affected by “ethnic identity” (p ",

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AU - Maehara, Rocío

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The influence of ethnic identity on Peruvian quinoa consumption: A top Lima and modern Metropolitan Lima approach

Abstract

Bibliographical note

UN SDGs

Keywords

Access to Document

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