The influence of ethnic identity on Peruvian quinoa consumption: A top Lima and modern Metropolitan Lima approach

Angie Higuchi, L. Emilio Morales, L. A. Sánchez-Pérez, Rocío Maehara

Research output: Contribution to journalArticle in a journalpeer-review

Abstract

The International Year of Quinoa (IYQ) (2013) showcased quinoa to the world and generated a rapid expansion in international demand for quinoa. It also increased the level of consumption in Peru. Peruvian ethnic identity reflects the food culture of origin. This research aims to determine the relationship between ethnic identity and other Theory of Planned Behavior factors on quinoa consumption intention and frequency of consumers in Top Lima and Modern Metropolitan Lima, Peru. A survey of 381 respondents was conducted between April and September 2017, and structural equation modeling was used to analyze the data. Contrary to expectations, intention and frequency of consumption of quinoa were negatively affected by “ethnic identity” (p 
Original languageEnglish
Article number39
Number of pages11
JournalJournal of Ethnic Foods
Volume9
Issue number1
Early online date23 Sep 2022
DOIs
StatePublished - Dec 2022

Bibliographical note

Publisher Copyright:
© 2022, The Author(s).

Keywords

  • Chenopodium quinoa Willd
  • Quinoa
  • Consumption
  • Culture of origin
  • Gastronomy
  • Health
  • TPB
  • Ethnic identity
  • Peru

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