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The importance of slogans in Country brand strategies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageSpanish
Title of host publicationIntellectbase Academic Conference
StatePublished - 2010
EventIntellectbase Academic Conference - Estados Unidos de América
Duration: 1 Jan 0001 → 1 Jan 0001

Conference

ConferenceIntellectbase Academic Conference
Period1/01/01 → 1/01/01

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