@inbook{99dd135e7b03467cb563c4f106b106e6,
title = "Susceptibilidad Hacia la Cultura de Consumo Global: un Estudio de Segmentaci{\'o}n de Mercados Globales con el M{\'e}todo Fuzzy",
author = "{Talavera L{\'o}pez}, {{\'A}lvaro Gustavo} and {Hernani Merino}, {Mart{\'i}n Nelson} and {Lazo Lazo}, {Juan Guillermo} and Gisella L{\'o}pez-Tafur and Mazzon, {Jose Afonso}",
year = "2018",
language = "Espa{\~n}ol",
booktitle = "XXX Congreso Internacional de Marketing AEMARK 2018.",
note = "XXX Congreso Internacional de Marketing AEMARK 2018. ; Conference date: 01-09-2018 Through 01-09-2018",
}
