Strategic implications of defining the competitive identity based on the positioning and nation identity in south american countries

Research output: Contribution to journal › Article in a journal

Original language	English
Pages (from-to)	118-128
Journal	International Handbook of Academic Research and Teaching
Volume	4
State	Published - 2008

Access to Document

@article{9eb30a7afca4406a8016714b9a68c486,

title = "Strategic implications of defining the competitive identity based on the positioning and nation identity in south american countries",

author = "\{Flores Castro\}, \{Juan Alejandro\} and \{Pipoli de Azambuja\}, \{Gina Mar{\'i}a\}",

year = "2008",

language = "English",

volume = "4",

pages = "118--128",

}

TY - JOUR

T1 - Strategic implications of defining the competitive identity based on the positioning and nation identity in south american countries

AU - Flores Castro, Juan Alejandro

AU - Pipoli de Azambuja, Gina María

PY - 2008

Y1 - 2008

M3 - Article in a journal

SN - 1940-1884

VL - 4

SP - 118

EP - 128

JO - International Handbook of Academic Research and Teaching

JF - International Handbook of Academic Research and Teaching

ER -