Reconfiguration of the Cuban music industry in the digital era

Luis Camilo Ortigueira-Sánchez, Idalia Romero Lamorú, Johannes Abreu Asin

Research output: Contribution to journalArticle in a journalpeer-review


This paper discusses the impact of new information technologies, especially Internet, in the structure of the music industry and offers an assessment of the main influences that are reconfiguring the operation of music creation and production. The analysis covers the content and the reconfiguration of the bases of competition and new business models as part of the strategic responses of established players in the sector. Expansion opportunities and the creative potential of Cuban music were studied, highlighting the strategic choices and new challenges facing the onslaught of the digital age.
Original languageEnglish
Pages (from-to)15-28
Number of pages14
JournalThe International Journal of Management Science and Information Technology (IJMSIT)
Issue number21
StatePublished - 2016

Bibliographical note

Publisher: Toronto: NAISIT Publishers


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