Profile of the political consumer: An international comparative study

Matilde Schwalb, Iñaki García-Arrizabalaga, Juan-José Gibaja-Martíns

Research output: Contribution to journalArticle in a journalpeer-review

1 Scopus citations


This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer’s country of residence as the most influential variable on political consumerism, followed by consumers’ environmental concerns and level of education. Given the complexity of the country construct, future studies should analyze specific aspects related to the social context of each country.
Original languageEnglish
Pages (from-to)296-313
Number of pages18
JournalJournal of International Consumer Marketing
Issue number3
Early online date11 Aug 2022
StatePublished - 2023

Bibliographical note

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© 2022 Taylor & Francis Group, LLC.


  • Political consumerism
  • Boycott
  • buycott
  • Consumerism life cycle
  • Environmental awareness
  • consumerism life cycle
  • environmental awareness
  • boycott


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