Profile of the Latin American Buycotter

María-Matilde Schwalb-Helguero, Iñaki García-Arrizabalaga

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Profiles of Latin American buycotters are compared. Buycotters are consumers that over the past year have rewarded a socially responsible company by either buying their products or speaking positively about the company to others. Globescan allowed us to use data from 2013 representative samples of Argentina (n=1,013), Brazil (n=400), Chile (n=1,200), Mexico (n=400) and Peru (n=512). With these secondary data, an ordered logistic regression was performed to determine which variables were significant to explain buycotting behavior. Some slight coincidences (gender, education) and differences (age, income) were found in the comparison of Latin American countries.
Original languageSpanish
Title of host publication Advances in Global Management Development
Pages96-102
VolumeXXV
StatePublished - 2016
Event25th World Business Congress of the International Management Development Association (IMDA) - Reino Unido
Duration: 1 Jun 20161 Jun 2016

Conference

Conference25th World Business Congress of the International Management Development Association (IMDA)
Period1/06/161/06/16

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