Abstract
Profiles of Latin American buycotters are compared. Buycotters are consumers that over the past year have rewarded a socially responsible company by either buying their products or speaking positively about the company to others. Globescan allowed us to use data from 2013 representative samples of Argentina (n=1,013), Brazil (n=400), Chile (n=1,200), Mexico (n=400) and Peru (n=512). With these secondary data, an ordered logistic regression was performed to determine which variables were significant to explain buycotting behavior. Some slight coincidences (gender, education) and differences (age, income) were found in the comparison of Latin American countries.
Original language | Spanish |
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Title of host publication | Advances in Global Management Development |
Pages | 96-102 |
Volume | XXV |
State | Published - 2016 |
Event | 25th World Business Congress of the International Management Development Association (IMDA) - Reino Unido Duration: 1 Jun 2016 → 1 Jun 2016 |
Conference
Conference | 25th World Business Congress of the International Management Development Association (IMDA) |
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Period | 1/06/16 → 1/06/16 |