Procter & Gamble in the 21st Century (A): Becoming Truly Global

Matthew David Bird, Rosabeth Moss Kanter

Research output: Other contributionpeer-review


Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide decision-making in all facets of the business. But the Gillette acquisition posed a new challenge.
Original languageEnglish
Number of pages22
StatePublished - 1 Oct 2008

Publication series

NameHarvard Business School

Bibliographical note

Product #: 309030-PDF-ENG

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