Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina

Christopher J. Robertson; Ricardo Buitrago; Lorenzo Lucianetti; Gina Pipoli; José Rojas-Méndez

doi:10.1007/978-3-319-19428-8_122

Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina

Christopher J. Robertson
, Ricardo Buitrago
, Lorenzo Lucianetti
, Gina Pipoli
, José Rojas-Méndez

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing challenges in a turbulent business environment
Editors	Mark D. Groza, Charles B. Ragland
Place of Publication	Illinois, USA
Publisher	Springer Nature
Pages	485-486
ISBN (Electronic)	978-3-319-19428-8
ISBN (Print)	978-3-319-19427-1, 978-3-319-79277-4
DOIs	https://doi.org/10.1007/978-3-319-19428-8_122
State	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production
SDG 17 Partnerships for the Goals

Access to Document

10.1007/978-3-319-19428-8_122

Cite this

Robertson, C. J., Buitrago, R., Lucianetti, L., Pipoli, G., & Rojas-Méndez, J. (2016). Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. In M. D. Groza, & C. B. Ragland (Eds.), Marketing challenges in a turbulent business environment (pp. 485-486). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-19428-8_122

Robertson, Christopher J. ; Buitrago, Ricardo ; Lucianetti, Lorenzo et al. / Perceptions of country image and product marketing : A study of wine brands from Chile and Argentina. Marketing challenges in a turbulent business environment. editor / Mark D. Groza ; Charles B. Ragland. Illinois, USA : Springer Nature, 2016. pp. 485-486 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inbook{c12639e60b2a4f2c9bf6ae18eb740a02,

title = "Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina",

author = "Robertson, \{Christopher J.\} and Ricardo Buitrago and Lorenzo Lucianetti and Gina Pipoli and Jos{\'e} Rojas-M{\'e}ndez",

year = "2016",

doi = "10.1007/978-3-319-19428-8\_122",

language = "English",

isbn = "978-3-319-19427-1",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "485--486",

editor = "Groza, \{Mark D.\} and Ragland, \{Charles B.\}",

booktitle = "Marketing challenges in a turbulent business environment",

address = "Germany",

}

Robertson, CJ, Buitrago, R, Lucianetti, L, Pipoli, G & Rojas-Méndez, J 2016, Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. in MD Groza & CB Ragland (eds), Marketing challenges in a turbulent business environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Illinois, USA, pp. 485-486. https://doi.org/10.1007/978-3-319-19428-8_122

Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. / Robertson, Christopher J.; Buitrago, Ricardo; Lucianetti, Lorenzo et al.
Marketing challenges in a turbulent business environment. ed. / Mark D. Groza; Charles B. Ragland. Illinois, USA: Springer Nature, 2016. p. 485-486 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Perceptions of country image and product marketing

T2 - A study of wine brands from Chile and Argentina

AU - Robertson, Christopher J.

AU - Buitrago, Ricardo

AU - Lucianetti, Lorenzo

AU - Pipoli, Gina

AU - Rojas-Méndez, José

PY - 2016

Y1 - 2016

UR - https://www.scopus.com/pages/publications/85125079129

U2 - 10.1007/978-3-319-19428-8_122

DO - 10.1007/978-3-319-19428-8_122

M3 - Chapter

SN - 978-3-319-19427-1

SN - 978-3-319-79277-4

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 485

EP - 486

BT - Marketing challenges in a turbulent business environment

A2 - Groza, Mark D.

A2 - Ragland, Charles B.

PB - Springer Nature

CY - Illinois, USA

ER -

Robertson CJ, Buitrago R, Lucianetti L, Pipoli G, Rojas-Méndez J. Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina. In Groza MD, Ragland CB, editors, Marketing challenges in a turbulent business environment. Illinois, USA: Springer Nature. 2016. p. 485-486. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-19428-8_122

Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina

Publication series

UN SDGs

Access to Document

Other files and links

Cite this