Perceptions of country image and product marketing: A study of wine brands from Chile and Argentina

Christopher J. Robertson, Ricardo Buitrago, Lorenzo Lucianetti, Gina Pipoli, José Rojas-Méndez

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationMarketing challenges in a turbulent business environment
EditorsMark D. Groza, Charles B. Ragland
Place of PublicationIllinois, USA
PublisherSpringer Nature
ISBN (Electronic)978-3-319-19428-8
ISBN (Print)978-3-319-19427-1, 978-3-319-79277-4
StatePublished - 2016

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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