PepsiCo Peru Foods: More Than Small Potatoes

Rosabeth Moss Kanter, Rakesk Khurana, Rajiv Lal, Matthew David Bird

Research output: Contribution to journalArticle in a journalpeer-review


Jorge Tarasuk, VP of Operations and Supply Chain for PepsiCo South America Foods, and his team had worked for 10 years to realize their dream of creating an agro research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay businesses in PepsiCo's tropical regions, including Brazil, China, Egypt, India, Thailand, and Vietnam, where much of its future growth would come. They were denied several times but kept the idea alive through other projects until conditions presented themselves. But now that they had secured initial funding for the center, the hard work would begin.
Original languageSpanish
JournalHarvard Business School Case 311-083
StatePublished - Jan 2011

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