New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia; Gonzalo H.Herrera Medina; Juan G. Lazo Lazo; Melissa Esther Fernandez Vilca; Diego Jesus Mamani Quispe; Nancy I.Orihuela Ordonez; Sonia Jackeline Zanabria Galvez

doi:10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia
, Gonzalo H.Herrera Medina
, Juan G. Lazo Lazo
, Melissa Esther Fernandez Vilca
, Diego Jesus Mamani Quispe
, Nancy I.Orihuela Ordonez
, Sonia Jackeline Zanabria Galvez

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

Original language	English
Title of host publication	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	19-24
Number of pages	6
ISBN (Electronic)	978-1-7281-1691-4
DOIs	https://doi.org/10.1109/IESTEC46403.2019.00012
State	Published - 1 Oct 2019
Event	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019 - Duration: 1 Oct 2019 → …

Conference

Conference	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Period	1/10/19 → …

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 2 Zero Hunger
SDG 3 Good Health and Well-being
SDG 8 Decent Work and Economic Growth
SDG 10 Reduced Inequalities
SDG 17 Partnerships for the Goals

Keywords

Cure of anemia
Nutraceutical drink
Quinoa leaf extract

Access to Document

10.1109/IESTEC46403.2019.00012

Cite this

Valencia, Y. K. D., Medina, G. H. H., Lazo Lazo, J. G., Vilca, M. E. F., Quispe, D. J. M., Ordonez, N. I. O., & Galvez, S. J. Z. (2019). New natural and low cost product to fight anemia: Marketing and profitability study. In Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019 (pp. 19-24). Article 8943705 Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IESTEC46403.2019.00012

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title = "New natural and low cost product to fight anemia: Marketing and profitability study",

abstract = "Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.",

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author = "Valencia, \{Yemina Karen Diaz\} and Medina, \{Gonzalo H.Herrera\} and \{Lazo Lazo\}, \{Juan G.\} and Vilca, \{Melissa Esther Fernandez\} and Quispe, \{Diego Jesus Mamani\} and Ordonez, \{Nancy I.Orihuela\} and Galvez, \{Sonia Jackeline Zanabria\}",

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year = "2019",

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doi = "10.1109/IESTEC46403.2019.00012",

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Valencia, YKD, Medina, GHH, Lazo Lazo, JG, Vilca, MEF, Quispe, DJM, Ordonez, NIO & Galvez, SJZ 2019, New natural and low cost product to fight anemia: Marketing and profitability study. in Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019., 8943705, Institute of Electrical and Electronics Engineers Inc., pp. 19-24, Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019, 1/10/19. https://doi.org/10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study. / Valencia, Yemina Karen Diaz; Medina, Gonzalo H.Herrera; Lazo Lazo, Juan G. et al.
Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc., 2019. p. 19-24 8943705.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

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Valencia YKD, Medina GHH, Lazo Lazo JG, Vilca MEF, Quispe DJM, Ordonez NIO et al. New natural and low cost product to fight anemia: Marketing and profitability study. In Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc. 2019. p. 19-24. 8943705 doi: 10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study

Abstract

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Bibliographical note

UN SDGs

Keywords

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