Modos de entrada y distancia cultural: Una revisión de literatura (2005-2017)

Translated title of the contribution: Entry modes and cultural distance: a literature review (2005-2017)

Rodrigo Ruiz De Castilla, Carla Jaeger-Vargas, Cristian Orué-Flores, Luis C. Ortigueira-Sánchez

Research output: Contribution to journalArticle in a journalpeer-review


This article offers a literature review on the relationship between cultural distance and entry modes in international markets. From the review, a strong tendency towards quantitative studies was identified, with the Hofstede dimensions and the Transaction Theory as the most applicable approaches. The results suggest a lack of consensus regarding the effects of a high cultural distance in the choice of entry mode, an aspect that some authors call as cultural paradox.
Translated title of the contributionEntry modes and cultural distance: a literature review (2005-2017)
Original languageSpanish
Issue number16
StatePublished - 1 Jan 2019


  • Cultural distance
  • Entry mode
  • Literature review


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