Metodologías de selección de mercados externos y mercados emergentes

Translated title of the contribution: Methodologies for foreign and emerging markets selection

Gladys Rossana Montero Santos

Research output: Contribution to journalArticle in a journalpeer-review


The objective of this document is to assess if there is an interest among academics to confirm if the methodology usually applied to select and evaluate international markets is adequate in the case of the denominated emerging markets. In this sense, from the methodological point of view we have turned to a structured search of documentation in respect to two central topics; emerging markets (EMs) and selection methodologies for international markets (SMEs). The findings indicate of the existence of a consensus that highlights that emerging markets portray characteristics that differentiate them from developed markets, situation that generates both opportunities and threats that have to be considered for their evaluation. Also, we have found three research papers that indicate limitations in the selection methodologies usually applied when evaluating the potential of emerging markets, proposing adaptations to the existing methodologies. However, the empirical testing of these proposals is limited. Finally, we consider important to indicate that we have found a larger number of conceptual articles rather than empirical studies regarding this topic of international markets selection.
Translated title of the contributionMethodologies for foreign and emerging markets selection
Original languageSpanish
Pages (from-to)28-51
JournalJournal of Business
Issue number1
StatePublished - 2013


  • Economías emergentes,
  • Economías en transición
  • Información de mercados externos
  • Mercados emergentes
  • Selección de mercados externos.


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