| Original language | Spanish |
|---|---|
| Title of host publication | Marketing Challenges in a Turbulent Business Environment |
| Place of Publication | Estados Unidos de América |
| Publisher | Springer |
| Pages | 615-629 |
| ISBN (Print) | 978-3-319-19428-8 |
| State | Published - Jan 2016 |
Marketing Towards Happiness in Peru
Research output: Chapter in Book/Report/Conference proceeding › Chapter