Original language | Spanish |
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Title of host publication | Marketing Challenges in a Turbulent Business Environment |
Place of Publication | Estados Unidos de América |
Publisher | Springer |
Pages | 615-629 |
ISBN (Print) | 978-3-319-19428-8 |
State | Published - Jan 2016 |
Marketing Towards Happiness in Peru
Research output: Chapter in Book/Report/Conference proceeding › Chapter