Mala onda (1991) de Alberto Fuguet como una herramienta de desfamiliarización en la sociedad de consumo contemporánea

The primary object of analysis of this thesis is the novel Mala onda (1991) by the Chilean writer Alberto Fuguet (Chile, 1964). The hypothesis specifically states that this text can be interpreted as a tool that facilitates defamiliarization (in the terms proposed by Viktor Shlovsky in his essay Art as Technique, published in 1916) on readers who are part of contemporary consumer society. Both in terms of content (strongly on this point, because this is where the summit defamiliarization in the novel moment occurs: the moment when the main character runs away abruptly from home) as in a formal level (form acts as a adjuvant to fulfill the potential of defamiliarization that the novel has), Mala onda is presented as a text that can generate the alleged breach of perception that has fallen into the habitual. In other words, an effect of strangeness upon the one who lives accustomed to the consumer society, who does not stop to reflect on it. Thus, both in terms of content and formal level, Mala onda ends up setting a narrative formula -form and content conjugated to produce defamiliarization- that could be interpreted as an artistic tool that facilitates the defamiliarization or estrangement on the reader, who is imbued within the current consumer society.