Improvement of the demand planning of imported seeds in the Company Agro Perú SA

Leonilda Coba, Cesar Shimabuku, Jesús González-Feliu

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations


This chapter analyzes the current structure of the demand planning in Agro Peru SA and the potential of rethinking the demand planning structure and decisions on the whole supply chain performance. Using a methodology that combines the CSAR framework for rethinking supply chain strategies, a multi-criteria Analytic Hierarchy Process method, and a Sales and Operation Planning methodologies. The present work proposes a diagnosis of demand planning operations, strategy and a management plan to improve them. First, the chapter presents the company and the agricultural sector in Peru. Second, the methodological framework is described. Third, the main results are presented and discussed. Results indicate that it is necessary to elaborate two internal projects to improve the forecast of demand and thus reduce inventories without affecting sales.

Original languageEnglish
Title of host publicationBest practices in manufacturing processes
Subtitle of host publicationExperiences from Latin America
Editors Jorge Luis García Alcaraz, Leonardo Rivera Cadavid, Rosa Guadalupe González-Ramírez, George Leal Jamil, Mario Gustavo Chong Chong
PublisherSpringer International Publishing AG
Number of pages21
ISBN (Electronic)9783319991900
ISBN (Print)9783319991894
StatePublished - 2019
Externally publishedYes

Bibliographical note

Publisher Copyright:
© Springer Nature Switzerland AG 2019.


  • Demand planning
  • Forecasting
  • Management


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