Abstract
This study examines innovation on export performance under competitive strategies, institutional factors and marketing capability. We collect the information from 201 firms through surveys of four countries: Brazil, Mexico, Chile, and Peru, and we use a novel method approach (qualitative comparative analysis) to analyze how these antecedents combined to lead to the export performance. We found that the technological capability degree depends on the export market. In developed markets, firms need low technological capability, contrary when firms export to developing countries firms needs to develop high degree of technological capability. Besides, the technological capability needs to configure with implementation of strategies depends on institutional factors and marketing capability.
| Original language | English |
|---|---|
| Pages (from-to) | 54-65 |
| Number of pages | 12 |
| Journal | Journal of Technology Management and Innovation |
| Volume | 14 |
| Issue number | 4 |
| DOIs | |
| State | Published - 1 Jan 2019 |
Bibliographical note
Publisher Copyright:© Universidad Alberto Hurtado, Facultad de Economía y Negocios.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 17 Partnerships for the Goals
Keywords
- Cost strategy
- Differentiation strategy
- Emerging economy
- Export performance
- Qualitative comparative analysis
- Technological capability
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