Global Brand Perception based on SocialPrestige, Credibility and Social Responsibility:A Clustering Approach

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageSpanish
Title of host publication6th International Conference on Information Management and Big Data
StatePublished - 2019
Event6th International Conference on Information Management and Big Data - Perú
Duration: 1 Aug 20191 Aug 2019

Conference

Conference6th International Conference on Information Management and Big Data
Period1/08/191/08/19

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