Exploring big data challenges: Factors affecting individuals' intention for authorizing their Network Operators the usage of their personal information

Christian Fernando Libaque Saenz, Younghoon Chang, Jimin Kim, Myeong Cheol Park

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

We are living in an era where data means opportunities. New technologies have made it possible to collect and store huge amounts of data. The telecommunications sector, specifically Network Operators, is one of the industries that could benefit from these opportunities. By exploiting this asset, Network Operators could survive lost revenue due to the commoditization of traditional services by other players such as Google and Skype. However, according to information privacy laws, without the permission of their customers, Network Operators have many limitations in using data. In this light, the purpose of this study is to analyze the main factors that affect individuals' intention to grant permission to their Network Operators to use their personal information, and to look at the differences between smartphone and non-smartphone users. We used a survey to measure "intention", "privacy-related attitudes", and "salient beliefs"; and received 475 responses. The results are expected to have both theoretical and managerial implications. Moreover, these results may suggest to managers which strategies they should focus on to encourage their customers to give permission to use their personal information.
Original languageEnglish
Title of host publicationPACIS 2013 Proceedings
PublisherPacific Asia Conference on Information Systems
StatePublished - 2013
Externally publishedYes
EventPacific Asia Conference on Information Systems - Isla de Jeju, Korea, Republic of
Duration: 18 Jun 201322 Jun 2013
Conference number: 17

Conference

ConferencePacific Asia Conference on Information Systems
Abbreviated titlePACIS 2013
Country/TerritoryKorea, Republic of
CityIsla de Jeju
Period18/06/1322/06/13

Keywords

  • Data usage
  • Network Operators
  • Personal information
  • Privacy

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