¿El octógono funciona? Análisis de la efectividad de los octógonos de advertencia en los jóvenes peruanos

Translated title of the contribution: Does the octagon work? : Analyzing the effectiveness of the warning octagons on Peruan youth

Luis Camilo Ortigueira-Sánchez, Hernán Talledo Flores, Santiago Luis Risco-Martínez

Research output: Contribution to journalArticle in a journalpeer-review

Abstract

The marketing of unhealthy foods targeting young people has led to an increase in the number of young people with weight problems in Peru. Therefore, measures, such as warning octagons, have been implemented to reduce the consumption of these foods. In this research, the authors examine the effectiveness of warning octagons in two types of packaged foods: Cookies and Juices. To accomplish this, the authors surveyed 235 university students using the Maximum Difference Scaling method (Best-Worst Model), to determine their preferences towards the products presented. Our results found that individuals prefer cookies with warning octagons, while the opposite occurs in the case of juices. The results suggest that, in the case of juices, octagons appear to play their role in reducing the consumption of unhealthy foods
Translated title of the contributionDoes the octagon work? : Analyzing the effectiveness of the warning octagons on Peruan youth
Original languageSpanish
Number of pages30
JournalEconomía y Desarrollo
Volume166
Issue number2
StatePublished - Dec 2022

Bibliographical note

Publisher Copyright:
© Universidad Alberto Hurtado, Facultad de Economía y Negocios.

Keywords

  • emerging economies
  • export promotion policies
  • international business negotiations
  • negotiations process
  • SMEs
  • trade shows

Fingerprint

Dive into the research topics of 'Does the octagon work? : Analyzing the effectiveness of the warning octagons on Peruan youth'. Together they form a unique fingerprint.

Cite this