Drivers of the implementation of strategies in Latin American firms' export performance

Jorge Heredia; Alejandro Flores; Martin Horacio Kunc

doi:10.5465/AMBPP.2017.14278abstract

Abstract

This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

Original language	English
Number of pages	1
DOIs	https://doi.org/10.5465/AMBPP.2017.14278abstract
State	Published - 2017
Event	The 77th Annual Meeting of the Academy of Management - Atlanta, United States Duration: 4 Aug 2017 → 9 Aug 2017 Conference number: 77 https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

Other

Other	The 77th Annual Meeting of the Academy of Management
Country/Territory	United States
City	Atlanta
Period	4/08/17 → 9/08/17
Internet address	https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.5465/AMBPP.2017.14278abstract

Cite this

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title = "Drivers of the implementation of strategies in Latin American firms' export performance",

abstract = "This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.",

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AU - Flores, Alejandro

AU - Kunc, Martin Horacio

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N2 - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

AB - This study examines the relationships among competitive strategies (differentiation and cost--leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

U2 - 10.5465/AMBPP.2017.14278abstract

DO - 10.5465/AMBPP.2017.14278abstract

M3 - Resumen

T2 - The 77th Annual Meeting of the Academy of Management

Y2 - 4 August 2017 through 9 August 2017