We designed and implemented a field experiment in rural Peru, in order to examine the sensitivity of the demand for micro life-insurance products to the introduction of rebates (cash-backs), which are partial refunds of the insurance premium when no insured event occurs. We find that cash-backs do appear to create higher levels of trust between the insurer and the insurance policy holder, thus offering the promise to increase the demand for insurance. This result suggests that cash-backs can be an attractive product innovation in developing countries.
|Place of Publication||Perú|
|Publisher||Universidad del Pacífico. Centro de Investigación|
|State||Published - Jun 2016|
- Economía experimental
- Seguros de vida--Perú