TY - UNPB
T1 - Do you want some cash-back?: assessing the demand for a no-claim rebate life-insurance product
AU - Galarza Arellano, Francisco Bruno
AU - Outes, Ingo
PY - 2016/6
Y1 - 2016/6
N2 - We designed and implemented a field experiment in rural Peru, in order to examine the sensitivity of the demand for micro life-insurance products to the introduction of rebates (cash-backs), which are partial refunds of the insurance premium when no insured event occurs. We find that cash-backs do appear to create higher levels of trust between the insurer and the insurance policy holder, thus offering the promise to increase the demand for insurance. This result suggests that cash-backs can be an attractive product innovation in developing countries.
AB - We designed and implemented a field experiment in rural Peru, in order to examine the sensitivity of the demand for micro life-insurance products to the introduction of rebates (cash-backs), which are partial refunds of the insurance premium when no insured event occurs. We find that cash-backs do appear to create higher levels of trust between the insurer and the insurance policy holder, thus offering the promise to increase the demand for insurance. This result suggests that cash-backs can be an attractive product innovation in developing countries.
KW - Economía experimental
KW - Seguros de vida--Perú
KW - Economía experimental
KW - Seguros de vida--Perú
M3 - Working paper
BT - Do you want some cash-back?: assessing the demand for a no-claim rebate life-insurance product
CY - Perú
ER -
