Demand management to optimize the supply chain of an agribusiness company

Alicia Pérez-Pérez, José Claudio Villamonte-Cornejo, César López-Rosas, Roberto Pérez-Franco, Mario Gustavo Chong Chong

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations


The growing consumption in the world of super-foods, such as quinoa (Chenopodium quinoa), presents new opportunities for a small business that is active on the transformation and marketing, which allow them to make the most out of the positive conditions of the market in a rapid and flexible way. The current research proposes the optimization of the supply chain for BAMSA Company, using strategic diagnosis methodologies and operational analysis to carry out an analysis in multiple dimensions that allows decisions to be made in the short, medium, and long term. As a result, it is determined that the strategic flexibility of an efficient supply chain gives priority to operational activities which allow growth objectives to be achieved. For that matter, an adjustment in the supply chain's sourcing strategies of a pull-push type, based on forecast demand, should allow an increase in sales of USD $239,475 dollars annually.
Original languageEnglish
Title of host publicationBest practices in manufacturing processes
Subtitle of host publicationExperiences from Latin America
EditorsJorge Luis García Alcaraz, Leonardo Rivera Cadavid, Rosa Guadalupe González-Ramírez, George Leal Jamil, Mario Gustavo Chong Chong
Place of PublicationCham
Number of pages21
ISBN (Electronic)9783319991900
ISBN (Print)9783319991894
StatePublished - Sep 2018


  • Flexibility
  • Forecast
  • Optimization
  • Supply chain


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