Abstract
Profiles of European and Latin American boycotters are compared. Boycotters are people that in the last 12 months have considered punishing a company they see as not socially responsible. Globescan allowed us to use data from 2013 representative samples of Brasil (n=800), Mexico (n=800) and Peru (n=1,020). With these secondary data, an ordered logistic regression was performed to determine which variables were significant to explain boycotting behavior. Results were compared to the profile for the European boycotter according to the specialized literature. Some coincidences (education) and important differences (age, gender and income) were found in the Europe-Latin America comparison.
| Original language | English |
|---|---|
| Pages | 145 |
| State | Published - Jan 2015 |
| Event | European Marketing Academy - EMAC Conference - Bélgica Duration: 1 May 2015 → 1 May 2015 |
Conference
| Conference | European Marketing Academy - EMAC Conference |
|---|---|
| Period | 1/05/15 → 1/05/15 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production -
SDG 17 Partnerships for the Goals
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