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Michelle Rodríguez Serra
Universidad del Pacífico
Assistant Professor
,
Department of Engineering
Researcher
,
Universidad del Pacífico Research Center
Miembro Titular
,
Grupo de investigación en logística urbana y humanitaria - LOGISTA
Tecnologías de información e innovación
https://orcid.org/0000-0001-5124-5786
Email
rodriguez_m
up.edu
pe
Peru
h-index
41
Scopus Citations
4
Scopus h-Index
Calculated based on number of publications stored in Pure and citations from Scopus
2006
2024
Publications per year
Overview
Fingerprint
Network
Projects
(2)
Publications
(27)
Prizes
(5)
Activities
(41)
Teaching
(26)
Press/Media
(20)
Similar Profiles
(6)
Publications
Publications per year
2006
2018
2019
2022
2024
7
Conference contribution
6
Paper
6
Article in a journal
4
Chapter
4
More
1
Book
1
Commissioned report
1
Abstract
1
Other contribution
Publications per year
Publications per year
1 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Other contribution
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2015
Banco de Credito del Peru: Agente BCP - strategy channeling or channel segmentation?
Leguia, G.,
Rodríguez Serra, M.
&
Del Castillo, E.
,
25 May 2015
,
29 p.
Harvard Business School Publishing.
Research output
:
Other contribution
›
peer-review
Channel Segmentation
100%
Corporate Banking
100%
Brand Name
100%
Channelling
100%
New Channel
50%