Overview
Professional profile
Professor of the Department of Engineering of Universidad del Pacífico. She has a Master’s degree in Administration with a mention in Information Technology from ESAN University and a Bachelor’s degree in Industrial Engineering from Universidad de Lima. Her research experience focuses on the adoption of information technologies in emerging markets and on the innovation of business models with information technologies. She is a University Professor with more than 12 years of experience in university management and teaching at the postgraduate level in the area of Operations and Information Technology. She was Director of Academic Quality at the Graduate School of Universidad del Pacífico, being responsible for the international accreditation of the School's master's programs by AMBA and AACSB. She worked as a professor and an Executive of the Institutional Relations Department of ESAN University. She also held the positions of Customer Fulfillment Professional at IBM, Operations Manager at Ingram Micro Peru and Product Manager at Cibertec Data.
Education
Magíster en Administración, Universidad ESAN
10 Dec 2003
Bachiller en Ingeniería Industrial, Universidad de Lima
6 Sep 1995
Concytec Score
- Level V
Researching Topics
- Banking
- Sales and marketing
- Technology
Teaching Topics
- Information system for management
- Strategic planning
- Strategy
- Research
Occupation type for R&D personnel
- Researcher or innovator member
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
-
Ollas comunes: cobertura de las poblaciones vulnerables a través de la ayuda comunitaria
Rodríguez Serra, M. (PI), González-Feliu, J. (CoI) & Regal, A. (CoI)
Project: Research
-
Addressing food insecurity among vulnerable Venezuelan migrants: A zero-hunger district approach using the social vulnerability index
Lopez-Puente-de-la-Vega , S., Rodríguez Serra, M., Ortega, C. & Regal, A., 18 Mar 2026, Exploring cities and countries of the World. Summers, K. (ed.). Nova Science Publishers, Inc., Vol. 5. p. 71-106Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
China’s roadmap for developing a successful innovation ecosystem
Libaque-Saenz, C. F., Rodríguez-Serra, M. & Garcia-Vasquez, P., 2 Jan 2026, Communication and Applied Technologies: Proceedings of ICOMTA 2025. López-López, P. C., Vernier, M., Freundt-Thurne, Ú. & Barredo Ibáñez, D. (eds.). Cham, p. 84-93 10 p. (Smart Innovation, Systems and Technologies; vol. 458 SIST).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
The impact of the Peruvian Ollas Comunes´ (OCs) resource barriers on vulnerable beneficiaries
Higuchi, A., Maehara, R., Rodríguez-Serra, M., Coq-Huelva, D. & Grashuis, J., 2026, In: Journal of Hunger and Environmental Nutrition. 21, 1, p. 3-22 20 p.Research output: Contribution to journal › Article in a journal › peer-review
-
Banking without borders: What drives neobank use in Peru
Minchan-Wolstrohn, M. & Rodríguez-Serra, M., 2025, In: Issues in Information Systems. 26, 2, p. 185-200 16 p.Research output: Contribution to journal › Article in a journal › peer-review
Open Access1 Scopus citations -
Examining synergy on digital wallet transformation into super app: The case of Yape
Grados, M. & Rodríguez-Serra, M., 2025, In: Issues in Information Systems. 26, 4, p. 25-38 14 p.Research output: Contribution to journal › Article in a journal › peer-review
Open Access
Prizes
-
Desarrollo de capacidades tecnológicas en Internet de las cosas, domótica y 5G en la Universidad del Pacífico
Rodríguez Serra, M. (Recipient) & Libaque Saenz, C. F. (Recipient), 2021
Prize: External academic prize
-
Factores que permiten entender la adopción de medios de pago electrónicos en pequeñas empresas de retail
Chong Chong, M. G. (Recipient), Libaque Saenz, C. F. (Recipient), Rodríguez Serra, M. (Recipient) & Ortega Ariza, C. P. (Recipient), 2020
Prize: External academic prize
-
Logística humanitaria y la resiliencia en las ciudades
Chong Chong, M. G. (Recipient), Rodríguez Serra, M. (Recipient), González-Feliu, J. (Recipient) & de Brito Junior, I. (Recipient), 2018
Prize: External academic prize
-
Plataforma de Reactivación Económica Post - COVID-19 para Conglomerados Comerciales Basada en Análisis de Datos Geoespaciales: innovación abierta entre gobiernos municipales, PYMES y ciudadanos
Chong Chong, M. G. (Recipient), Rodríguez Serra, M. (Recipient), Bronfman, A. (Recipient), Ortega Ariza, C. P. (Recipient) & Ludowieg, A. R. (Recipient), 2020
Prize: External academic prize
-
The network structure of urban supply centers, micro warehouses, or micro hubs designed for instant delivery: Beijing‐Lima comparison
Rodríguez Serra, M. (Recipient), Luna, A. E. (Recipient) & Chong Chong, M. G. (Recipient), 2021
Prize: External academic prize
Activities
-
SOMOS UP Febrero 2026 - Taller de Ingeniería Empresarial
Lazo Lazo, J. G. (Speaker), Rodríguez Serra, M. (Speaker), Cornejo, Á. (Speaker) & Hiumettri, V. (Speaker)
4 Feb 2026Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
-
Charla Informativa para Padres e Hijos - JULIO 2025
Flores Castro, J. A. (Speaker), Rivero Ponce de León, E. R. (Jury), Quevedo Alejos, M. I. A. (Speaker), Bendezú Barnuevo, R. F. (Speaker), Lavado Padilla, P. A. (Speaker), Monsalve Zanatti, M. (Speaker), Aliaga Aliaga, W. (Speaker), Rodríguez Serra, M. (Speaker), Talavera López, Á. G. (Speaker), Chong Chong, M. G. (Speaker), Hernani Merino, M. N. (Speaker), Malca Guaylupo, Ó. E. (Speaker) & Aguirre Montoya, J. C. (Speaker)
10 Jul 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
-
SOMOS UP Mayo 2025 - Taller Ingeniería Empresarial
Rodríguez Serra, M. (Speaker), Lazo Lazo, J. G. (Speaker) & Luna, A. E. (Speaker)
24 May 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
-
Issues in Information Systems (Journal)
Rodríguez Serra, M. (Reviewer)
2025Activity: Publication peer-review and editorial work › Publication Peer-review
-
Issues in Information Systems (Journal)
Rodríguez Serra, M. (Reviewer)
2025Activity: Publication peer-review and editorial work › Publication Peer-review
Teaching
Press/Media
-
Restaurantes y establecimientos culturales podrán hacer uso temporal de espacios públicos
12/02/21
1 Media contribution
Press/Media
-
Restaurantes: aprueban guía para uso temporal de espacios públicos colindantes
11/02/21
1 Media contribution
Press/Media
-
PCM: Restaurantes y establecimientos culturales podrán hacer uso temporal de espacios públicos colindantes
10/02/21
1 Media contribution
Press/Media
-
Informe sobre la falta de planificación urbana en las ciudades del Perú
9/02/21
1 Media contribution
Press/Media
-
Informe sobre la falta de planificación urbana en las ciudades del Perú
9/02/21
1 Media contribution
Press/Media