Director of the Center for Ethics and Social Responsibility of Universidad del Pacífico (CERS as in the Spanish acronym)). Full Professor attached to the Department of Business Administration of Universidad del Pacífico. She has a Doctorate in Economics and Business Management from Universidad de Deusto (Spain), a Master of Business Administration with a specialization in Marketing and in International Business from the University of Miami (USA), and a Licentiate (professional license) in Business Administration from Universidad del Pacífico. She has contributed to the public sector as a member of the Technical Committee of the Ministry of Health, as director of the Public Charity Society of Lima, as member of the Advertising Supervision Committee and the Consumer Protection Committee of INDECOPI, a member of the Consultative Committee of the Ministry of Agriculture and in the Technical Committee of the Ministry of Labor, among others. She has been Vice President of Universidad del Pacífico and Dean of the School of Business Administration in the same University. She has served as a member of organizations that promote the academic quality of business schools such as the Latin American Council of Management Schools - CLADEA. She is currently a member of the Advisory Council of the Institute of Free Competition and Intellectual Property - INDECOPI and a member of the National Council for Advertising Self-regulation (CONAR). She is a national and international consultant on social responsibility for private companies, non-governmental institutions and international organizations such as the IDB, UNDP-Panama, Save the Children-Sweden, World Resources Institute-USA, CESVI and GTZ, among others.