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Martín Nelson Hernani Merino
Universidad del Pacífico
Associate Dean of Marketing
,
School of Business
Associate Professor
,
Department of Marketing and International Business
Researcher
,
Universidad del Pacífico Research Center
Gestión empresarial y responsabilidad social
Emprendimiento e innovación
China y el desarrollo sostenible
Innovación y tecnología
https://orcid.org/0000-0002-5921-3153
Email
mn.hernanim
up.edu
pe
Peru
h-index
96
Scopus Citations
4
Scopus h-Index
Calculated based on number of publications stored in Pure and citations from Scopus
2006
2024
Publications per year
Overview
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Projects
(3)
Publications
(43)
Activities
(15)
Teaching
(8)
Press/Media
(3)
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(6)
Publications
Publications per year
2006
2013
2014
2018
2019
2022
2023
2024
2024
24
Article in a journal
6
Chapter
3
Abstract
2
Conference contribution
8
More
2
Paper
2
Other contribution
2
Working paper
1
Book
1
Review article
Publications per year
Publications per year
2 results
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(descending)
Publication Year, Title
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2014
Suscetibilidade para a cultura de consumo global sob a ótica de marcas globais: Um estudo de caracteŕısticas comuns entre culturas baseado na teoria clássica e na teoria de resposta ao item
Hernani Merino, M. N.
,
4 Feb 2014
,
190 p.
São Paulo : Universidade De Sao Paulo.
Research output
:
Other contribution
›
peer-review
Open Access
2007
Diferenças de percepção dos traços de personalidade da marca McDonald's e de valores mediante a utilização das escalas de Aaker (1997) e Rokeach (1973) : uma comparação entre consumidores brasileiros e peruanos
Merino, M. N. H.
,
2007
Research output
:
Other contribution
›
peer-review
Open Access