Overview
Professional profile
Ms. Peinado is a full professor in the Academic Department of Marketing and International Business, a member of the Research Center, and coordinator of the International Trade Management course at the Universidad del Pacífico. She holds a Magister and a Licentiate in Economics from the Universidad del Pacífico.
She is a consultant in international business and the strategic development of SMEs, with expertise in identifying commercial opportunities and internationalization strategies for Peruvian companies. Her participation in consultancies for national and international organizations have involved the evaluation of policies to promote exports, foreign investment, and market development for Peruvian industries and companies.
Ms. Peinado's teaching experience spans courses related to international trade, decision-making in international business, and strategic planning for SMEs. Currently, she leads the International Trade Administration, Economic and Organizational Fundamentals for Business, International Trade Management, and Social Outreach courses.
Areas of specialization
International business, emerging economies, innovation, industrial organization, strategic development, decision-making of small and medium-sized enterprises.
Education
Licenciado en Economía, Universidad del Pacífico
2014
Magíster en Economía, Universidad del Pacífico
2009 → 2011
Bachiller en Economía, Universidad del Pacífico
2004 → 2009
Occupation type for R&D personnel
- Researcher or innovator member
Collaborations and top research areas from the last five years
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Competitividad en la ciudad del puerto de Chancay
Peinado Bravo, M. E. D. P. (PI)
1/03/26 → 28/02/27
Project: Research
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Dynamic capabilities under political uncertainty: Analyzing the application of the Oxford Scenario Planning Approach (OSPA) in the mining sector of an emerging economy
Pyper, N., Castillo Stein, W., Peinado Bravo, M. E. & Ladines Azalia, J. C., 30 Jan 2026, In: Journal of Business. 17, 1, p. 161-200Research output: Contribution to journal › Article in a journal › peer-review
Open Access -
Metodología alternativa para identificación y priorización de las potenciales oportunidades comerciales: caso de la región La Libertad
Malca, O., Peinado Bravo, M. E. D. P. & Rodríguez, G., Jul 2022, Lima: Universidad del Pacífico, Centro de Investigación, 29 p. (Agenda 2022 contribuciones para una mejor gestión pública, regional y local).Research output: Working paper
Open Access
Activities
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SOMOS UP Febrero 2026 - Taller de Negocios Internacionales
Peinado Bravo, M. E. D. P. (Speaker) & Malca Guaylupo, Ó. E. (Speaker)
4 Feb 2026Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
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Ciudades puerto: Oportunidades para Chancay
Peinado Bravo, M. E. D. P. (Speaker)
15 Oct 2025 → 17 Oct 2025Activity: Participating in an event
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PRE CHARLA DE CARRERA- NEGOCIOS-5TO DE SECUNDARIA-CRISTO REY 11/06/2025
Peinado Bravo, M. E. D. P. (Speaker)
11 Jun 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
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SOMOS UP Mayo 2025 - Taller Negocios Internacionales
Ladines Azalia, J. C. (Speaker) & Peinado Bravo, M. E. D. P. (Speaker)
24 May 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
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SOMOS UP Agosto 2025 - Taller Negocios Internacionales
Malca Guaylupo, Ó. E. (Speaker) & Peinado Bravo, M. E. D. P. (Speaker)
16 Aug 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)