Deputy Director of the Center for China and Asia-Pacific Studies at the Universidad del Pacífico and Professor in the Academic Departments of Marketing and International Business and Engineering at the same university. MBA from China Europe International Business School (CEIBS) in Shanghai, China and postgraduate studies in management and business in Asia at the University of Michigan, USA. Specialization studies in Innovation and Entrepreneurship in Japan, India and Singapore and studies of Chinese and Chinese Culture at Peking University. Recognized as a young sinologist by the Ministry of Culture of the People's Republic of China and the Chinese Academy of Social Sciences. Industrial Engineer from the Pontificia Universidad Católica del Perú. He has been National Director of Social Responsibility of AIESEC in Mainland China and consultant for UNESCO.