Publications per year
Publications per year
Overview
Professional profile
Full-time Professor in the Department of Management of Universidad del Pacífico, and researcher at the Graduate School. Expert in Digital Strategy and Strategic Leadership. PhD. in Industrial Economics from the Royal Institute of Technology, Stockholm. Studies in Artificial Intelligence for business at MIT and Disruptive Innovation at NYU Stern, United States. He is a visiting professor at ESADE, Spain; Bath School of Management, UK; Milan Polytechnic, Italy; and NUCB, Japan. He is also a director and investor in the blockchain company Navozyme, Singapore.
Education
Laurea Di Dottore in Ingegneria Chimica, Università degli Studi dell'Aquila
19 Feb 2008
Researching Topics
- Information Technology
- Digital Innovation
- Artificial Intelligence
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The role of reciprocity and reputation in service relationships with arts organisations
Toscani, G. & Prendergast, G., 25 Nov 2021, (E-pub ahead of print) In: Journal of Services Marketing. 40 p.Research output: Contribution to journal › Article in a journal › peer-review
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Arts sponsorship versus sports sponsorship: Which Is better for marketing strategy?
Toscani, G. & Prendergast, G., 8 Aug 2019, In: Journal of Nonprofit and Public Sector Marketing. 31, 4, p. 428-450 23 p.Research output: Contribution to journal › Article in a journal › peer-review
Open Access -
Sponsees: The silent side of sponsorship research
Toscani, G. & Prendergast, G., 17 Apr 2018, In: Marketing Intelligence and Planning. 36, 3, p. 396-408 13 p.Research output: Contribution to journal › Article in a journal › peer-review
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Understanding the sponsee's experience: An assessment of the sponsor-sponsee relationship
Toscani, G., 1 Aug 2018, 396 p. StockholmResearch output: Other contribution › peer-review
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Political art: An investigation of the Jacob Zuma Spear Painting
Stiehler, B. E. & Toscani, G., 2015, Ideas in marketing: Finding the new and polishing the old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Kubacki, K. (ed.). Cham: Springer, p. 516-525 10 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review