Overview
Professional profile
Dr. Díaz is a Professor in the Academic Department of Management at the Universidad del Pacífico. He holds a Doctorate in Strategic Management with a specialization in Business Management and Sustainability from the Consortium of Universities (Peru), an Executive Master of Business Administration from the Escuela de Organización Industrial in Spain, and a Magister in Telecommunications Engineering and a Bachelor's Degree in Electronic Engineering from the Pontificia Universidad Católica del Perú.
He has extensive professional experience in strategic consulting, digital transformation, and project management, focusing primarily on the design of sustainable organizations that are agile and resilient, optimize the use of their resources, use appropriate business systems, increase their levels of productivity, and achieve sustainable competitive advantages. He has been involved in the development of numerous international projects for different industries.
In the academic sphere, Carlos has researched issues of strategy, decision-making, turbulent environments, complex adaptive systems, and organizational behavior. He has been a participant in the National Invention Competition organized by USAID and INDECOPI (Peru's copyright agency), a recipient of the Research and Development Fund for Competitiveness (FIDECOM), and a creditor of research funds (PAIP and Academic Office of Social Responsibility).
He has also been a speaker at the International Congress of Management Sciences (COINGES) and is currently preparing research articles for publication.
Areas of specialization
Strategy, strategic management, business models, data science, quantitative methods.
Education
Doctor en Gestión Estratégica, Doctor en Gestión Estratégica y Sostenibilidad Empresarial
2020 → 2023
Magíster en Ingeniería de Redes y Telecomunicaciones, Maestría en Ingeniería de las Telecomunicaciones, Pontificia Universidad Católica del Perú
2014 → 2015
Bachiller en Ingeniería Electrónica, Ingeniero Electrónico
2006 → 2011
Occupation type for R&D personnel
- Researcher or innovator member
Collaborations and top research areas from the last five years
Projects
- 1 Active
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Ecosistemas de Emprendimiento en el Perú: Una Perspectiva Teórica y Aplicada
Díaz Rojas, C. A. (PI) & Weinberger Villarán, K. E. (CoI)
1/03/26 → 29/02/28
Project: Research
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¿Cómo estamos? ¿Cómo vamos? La “foto” y la “película” del ecosistema: Reporte Lima
Weinberger Villarán, K. E., Díaz Rojas, C. A., Gómez, E. & Reyes, M., 2025, 63 p.Research output: Book/Report › Commissioned report
Open Access -
Impacto de la agilidad estratégica y resiliencia organizacional en el desempeño estratégico: Mediación de la innovación del modelo de negocio
Díaz Rojas, C. A., 2023, 192 p. LimaResearch output: Other contribution › peer-review
Open Access -
Principios de formación de estrategias complejas: Un enfoque basado en la teoría de la complejidad
Díaz Rojas, C. A. & Pino, R., 2023, In: 360 Revista de Ciencias de la Gestión. 8, 21 p.Research output: Contribution to journal › Article in a journal › peer-review
Open Access -
Análisis de rentabilidad de la implementación de un edificio inteligente y ambientalmente sostenible sobre una red IP convergente
Díaz Rojas, C. A., 2016, 129 p. Lima : Pontificia Universidad Católica del Perú.Research output: Other contribution › peer-review
Open Access -
Factibilidad de la medición del volumen de heridas de Leishmaniasis cutánea haciendo uso de un ecógrafo
Díaz Rojas, C. A., Aug 2011, 50 p. Lima : Pontificia Universidad Católica del Perú.Research output: Other contribution › peer-review
Open Access
Activities
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SOMOS UP Febrero 2026 - Taller de Administración
Trujillo Sosa, J. E. (Speaker), Sánchez Jugo, I. (Speaker), Díaz Rojas, C. A. (Speaker) & Cornejo Alvarez, A. L. (Speaker)
4 Feb 2026Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
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PRE- TALLER DE ADMISITRACIÓN- COLEGIO SALCANTAY- 25-04-2025
Díaz Rojas, C. A. (Speaker)
29 Apr 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
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PRE- CHARLA DE CARRERA -ADMINISTRACIÓN-5TO DE SECUNDARIA-DE LA CRUZ 24/05/2025
Díaz Rojas, C. A. (Speaker)
24 May 2025Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)
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Presentación de los resultados del estudio GEIAL de Ecosistemas de Emprendimiento en Latinoamérica
Díaz Rojas, C. A. (Speaker)
19 Nov 2025Activity: Participating in an event
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Teaching
Press/Media
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¿Cómo cambiará la guerra de las operadoras tras conocerse la reestructuración de Telefónica?
20/02/25
1 Media contribution
Press/Media