Carla Pennano Villanueva

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2017
Determinantes del rendimiento de la innovación de producto: ¿Por qué algunas innovaciones son más exitosas que otras?
Translated title of the contribution: Determinants of Product Innovation Performance: Why Are Some Innovations More Successful than Others?Montero, R., Pennano Villanueva, C. & Ortigueira-Sánchez, L. C., 2017, In: Revista Economía y Desarrollo. 158, 2, p. 43-62 20 p.
Research output: Contribution to journal › Article in a journal › peer-review
2021
Supermarketization: investigating determinants of customer choice in emerging markets
Pennano, C. & Sanchís-Pedregosa, C., 2 Mar 2021, In: Journal of Promotion Management. 27, 6, p. 856-876 21 p.
Research output: Contribution to journal › Article in a journal › peer-review

Publications