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Publications per year


Professional profile

Professor in the Department of Marketing and International Business and researcher at Universidad del Pacífico Research Center. She has a Licentiate (professional license) in Business Administration from Universidad del Pacífico and an MBA with a specialization in Marketing and Strategy from the Rotman School of Management, University of Toronto (Canada). She is a consultant specialized in marketing, innovation and strategy issues, and is currently pursuing doctoral studies at ESAN University. She has served as a professor at the undergraduate and graduate level in charge of courses in Consumer Behavior, International Marketing, International Business, and Innovation Management; among others. She also currently does research on emerging markets. She has more than ten years of experience in the areas of marketing and strategy and more than six years looking at innovation consulting topics. She has served as a consultant for Designworks, an innovation and design thinking consulting boutique; and for Accenture Canada viewing marketing consulting projects for clients in the retail, finance and healthcare industries. She has been a marketing manager for McMillan Canada, managing the Toronto office for over 3 years and commercial manager for APOYO Innovacion Organizacional in Peru. She has worked as a consultant for various national and transnational companies in strategic marketing and innovation projects.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


Doctor en Administración de Empresas, Doctora en Administración de Empresas, Universidad ESAN


Magíster en Investigación en Ciencias de la Administración, MASTER OF RESEARCH IN MANAGEMENT SCIENCES, Universidad ESAN

10 Aug 201430 May 2017

Licenciada en Administración, Universidad del Pacífico

4 Mar 2016

Master of Business Administration, University of Toronto

7 Jun 2007

Bachiller en Administración, Universidad del Pacífico

Apr 2004

Researching Topics

  • Product development
  • Business strategy
  • Consumer Behavior
  • Front Labeling

Teaching Topics

  • Consumer behaviour
  • Netnography
  • International marketing
  • Strategic marketing


Dive into the research topics where Carla Pennano Villanueva is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or