Publications per year
Publications per year
Overview
Professional profile
Associate Dean of Marketing at the School of Business. Professor in the Department of Marketing and International Business and researcher at Universidad del Pacífico Research Center. She has a Licentiate (professional license) in Business Administration from Universidad del Pacífico and an MBA with a specialization in Marketing and Strategy from the Rotman School of Management, University of Toronto (Canada). She is a consultant specialized in marketing, innovation and strategy issues, and is currently pursuing doctoral studies at ESAN University. She has served as a professor at the undergraduate and graduate level in charge of courses in Consumer Behavior, International Marketing, International Business, and Innovation Management; among others. She also currently does research on emerging markets. She has more than ten years of experience in the areas of marketing and strategy and more than six years looking at innovation consulting topics. She has served as a consultant for Designworks, an innovation and design thinking consulting boutique; and for Accenture Canada viewing marketing consulting projects for clients in the retail, finance and healthcare industries. She has been a marketing manager for McMillan Canada, managing the Toronto office for over 3 years and commercial manager for APOYO Innovacion Organizacional in Peru. She has worked as a consultant for various national and transnational companies in strategic marketing and innovation projects.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education
Licenciada en Administración, Universidad del Pacífico
4 Mar 2016
Master of Business Administration, University of Toronto
7 Jun 2007
Bachiller en Administración, Universidad del Pacífico
Apr 2004
Researching Topics
- Innovation
- Business strategy
- Consumer Behavior
- Front Labeling
Teaching Topics
- Marketing
- International marketing
- Business science
- Consumer behaviour
- Entrepreneurship and innovation
Fingerprint
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Caso : Banco de Crédito (BCP): contigo, capitán
Pennano Villanueva, C. & Sánchez Jugo, I., Dec 2021, Las mejores prácticas del marketing: casos ganadores de los premios EFFIE Perú 2018-2019. Pennano, C. & Mellado, R. (eds.). 1a edición digital ed. Lima: Universidad del Pacífico, p. 353-367Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
Las mejores prácticas del marketing: casos ganadores de los premios EFFIE Perú 2018-2019
Pennano Villanueva, C. (ed.) & Mellado, R. (ed.), Dec 2021, 1a edición digital ed. Universidad del Pacífico. 377 p.Research output: Book/Report › Book › peer-review
Open Access -
Lineamientos para orientar las políticas públicas sobre etiquetado frontal en el Perú
Pennano, C. & Martínez Fiestas, M., Mar 2021, Alimentemos el cambio: por una producción y un consumo sostenibles. Matilde Schwalb, M. & Higuchi, A. (eds.). Lima: Universidad del Pacífico, p. 79-100Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Supermarketization: investigating determinants of customer choice in emerging markets
Pennano, C. & Sanchís-Pedregosa, C., 2 Mar 2021, In: Journal of Promotion Management. 27, 6, p. 856-876 21 p.Research output: Contribution to journal › Article in a journal › peer-review
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Familias peruanas: Mas familias de las que te imaginas
Torrado, U. & Pennano Villanueva, C., 2020, 1a ed. Lima: Universidad del Pacífico. 174 p.Research output: Book/Report › Book
Activities
- 1 Participation in activities to attract students
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SOMOS UP - Setiembre
Arlette Cecilia Lourdes Beltrán Barco (Speaker), Luciano Stucchi Portocarrero (Speaker), Rosa Cáceres (Speaker), Isabel Sánchez Jugo (Speaker), Carla Pennano Villanueva (Speaker), Ana Eugenia Luna (Speaker), Vicente Manuel León (Speaker), Cecilia O'Neill de la Fuente (Speaker), Andrés Alvaro Talavera Cano (Speaker), María Ángela Prialé Valle (Speaker), Juan Francisco Castro Carlín (Speaker) & Óscar Enrique Malca Guaylupo (Speaker)
15 Sep 2021 → 18 Sep 2021Activity: Other activities › Participation in activities to attract students (Completed by Educational Advice)