Department of Marketing and International Business

Research output

Publications per year 1992 2011 2013 2014 2016 2017 2018 2019 2020 2021 2023 2023

• 79 Chapter
• 69 Article in a journal
• 46 Book
• 17 Working paper
• 18 More
  • 8 Paper
  • 3 Other contribution
  • 2 Conference contribution
  • 2 Scientific review
  • 1 Entry for encyclopedia/dictionary
  • 1 Abstract
  • 1 Review article

Publications per year

Publications per year

Search results

• 1997

  La administración estratégica de la mercadotecnia en la empresa peruana

  Mayorga Gutierrez, D. J., 1997, In: centro de investigación de la universidad del paćıfico-Lima.

  Research output: Contribution to journal › Article in a journal › peer-review
• 2004

  Servicio al Cliente

  Pipoli de Azambuja, G. M., Jan 2004, In: Revista Management No. 17.

  Research output: Contribution to journal › Article in a journal › peer-review
• 2008

  Medición y determinantes del valor de marca en la perspectiva del consumidor

  Petroll, M. D. L. M., Damacena, C. & Hernani, M., 1 Mar 2008, In: Contabilidad y Negocios. 3, 6, p. 19-37 19 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• Percepción de la personalidad de una marca global y de valores: un estudio comparativo entre consumidores brasileños y peruanos

  Hernani, M., 1 Jul 2008, In: Contabilidad y Negocios. 3, 5, p. 44-54 11 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• Strategic implications of defining the competitive identity based on the positioning and nation identity in south american countries

  Flores Castro, J. A. & Pipoli de Azambuja, G. M., 2008, In: International Handbook of Academic Research and Teaching. 4, p. 118-128

  Research output: Contribution to journal › Article in a journal

  Open Access
• 2009

  Las empresas multinacionales (EMN) peruanas: una exploración conceptual

  Translated title of the contribution: Peruvian multinational companies: a conceptual explorationMalca Guaylupo, Ó. E., 2009, In: Journal of Business. 1, 1, p. 3-19

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • direct investment 100%
  • foreign investment 91%
  • Multinational Enterprises 62%
  • deficit 35%
  • performance 19%

• Los componentes de la imagen de la nación como base para formulación de la identidad competitiva: el caso del Perú

  Translated title of the contribution: Nation's image components as a basis to formulate competitive identity: the Peruvian casePipoli de Azambuja, G. M. & Flores Castro, J. A., 2009, In: Journal of Business. 1, 1, p. 37-47

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • National Identity 100%
  • International Marketing Strategy 85%
  • National Competitiveness 77%
  • Investors 69%
  • Income 55%
• 2010

  Influencia del eslogan y el logotipo de la marca país en el posicionamiento de los países

  Translated title of the contribution: Influence of country brand slogan and logo in country positioningPipoli de Azambuja, G. M., 2010, In: Journal of Business. 2, 2, p. 98-115

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• La importancia de la imagen país: el caso de los Estados Unidos

  Translated title of the contribution: The importance of the country image: the United States of America casePipoli de Azambuja, G. M., 2010, In: Journal of Business. 2, 1, p. 93-105

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• Marketing Social e Responsabilidade Social Corporativa: Uma Breve Revisão

  Translated title of the contribution: Social Marketing and Corporate Social Responsibility: A Brief ReviewMerino, M. H. & De la Martinière Petroll, M., 1 Sep 2010, In: XIII SemeAd Seminários em Administração. p. 12 1 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Social Marketing 100%
  • Corporate Social Responsibility 67%
  • Social Action 29%
  • Marketing Concept 25%
  • Criticism 20%
• 2011

  Classificação de Modelos de resposta ao item Policotômicos com aplicação ao Marketing

  Bazán, J. L., Mazzon, J. A. & Merino, M. H., 2011, In: Revista brasileira de estatistica. 72, 235, p. 7-40 34 p.

  Research output: Contribution to journal › Article in a journal › peer-review

• Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants

  Rivas, R. M. & Mayorga, D., 1 Jan 2011, In: Innovar. 21, 39, p. 205-216 12 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • multinational enterprise 100%
  • Multinational Enterprises (MNEs) 84%
  • Multinational Enterprises 77%
  • Internationalization Strategy 66%
  • Internationalization 64%
  5 Scopus citations

• Propuesta de escala de medición de la reputación corporativa de las empresas en el Perú

  Translated title of the contribution: Proposal of a scale measuring corporate reputation of companies in PeruPipoli de Azambuja, G. M., 2011, In: Journal of Business. 3, 1, p. 15-24

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access
• 2012

  Why has the Washington Consensus not Expanded to Cover Middle East Countries?

  Ladines Azalia, J. C., Jan 2012, In: E-International Relations.

  Research output: Contribution to journal › Article in a journal › peer-review
• 2013

  Continuidad y desempeño exportador en la empresa peruana

  Translated title of the contribution: Continuity and export performance in Peruvian companiesMalca Guaylupo, Ó. E. & Rubio Donet, J. L., 2013, In: Journal of Business. 5, 1, p. 52-75

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Export Performance 100%
  • Continuity 88%
  • International Markets 54%
  • Logit Model 53%

• Optimización del protocolo familiar para la permanencia de las empresas familiares peruanas sobre la base del entorno familiar Otimização do protocolo familiar para a permanência das empresas familiares peruanas

  PÉREZ, TÁMARA. BRINGAS. & Hernani Merino, M., 2013, In: Organizações em contexto, São Bernardo do Campo. 9, 18

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• Percepción sobre el desarrollo sostenible de las MYPE en el Perú

  Translated title of the contribution: Percepção a respeito do desenvolvimento sustentável das MPEs no PeruMerino, M. N. H. & Pastorino, A. H., 1 May 2013, In: RAE Revista de Administracao de Empresas. 53, 3, p. 290-302 13 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Peru 100%

• Potencias emergentes y pragmatismo regional: el asecenso de los BRICs en el turbulento panorama internacional

  Ladines Azalia, J. C., Jan 2013, In: Tiempo de opinión.

  Research output: Contribution to journal › Article in a journal › peer-review
• 2014

  Marcas globales: una breve revisión

  Translated title of the contribution: Global brands: a brief reviewHernani Merino, M. N. & Montero Santos, G. R., 2014, In: Journal of Business. 6, 1, p. 2-16

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Global Brands 100%
  • Brand Portfolio 29%
  • Cultural Economics 24%
  • Hofstede 22%
  • Multinational Companies 19%

• Um estudo sobre a utilização de andragogia no ensino de pós-graduação em Administração

  Shinoda, A. C. M., Tumelero, C., Hernani Merino, M., Danese, A. M., Carnaúba, A. A. C. & Marinho, B. D. L., 1 Oct 2014, In: REGE - Revista de Gestão. 21, 4, p. 509-524 16 p.

  Research output: Contribution to journal › Article in a journal › peer-review

• Validation Of sustainable development practices scale using the Bayesian approach to item response theory

  Merino, M. H., Tarazona Vargas, E. G., Pastorino, A. H. & Mazzon, J. A., 1 Jan 2014, In: Trziste. 26, 2, p. 147-162 16 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Item Response Theory 100%
  • Bayesian Approach 77%
  • sustainable development 58%
  • Sustainable Development 51%
  1 Scopus citations
• 2015

  A model of susceptibility to global consumer culture

  Translated title of the contribution: A model of susceptibility to global consumer cultureHernani Merino, M. N., Mazzon, J. A. & Isabella, G., 2015, In: Revista Brasileira de Gestão de Negócios.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Consumer Culture 100%
  • Susceptibility 93%
  • Global Brands 42%
  • Brand Credibility 17%
  • Consumer Trends 16%

• Modelo de suscetibilidade para a cultura de consumo global

  Merino, M. H., Mazzon, J. A. & Isabella, G., 1 Jan 2015, In: Revista Brasileira de Gestao de Negocios. 17, 57, p. 1212-1227 16 p.

  Research output: Contribution to journal › Article in a journal › peer-review
  2 Scopus citations

• Obstáculos a la actividad exportadora de las empresas del Perú

  Translated title of the contribution: Obstacles to export activity of companies in PeruMalca Guaylupo, O. E. & Rubio Donet, J. L., 2015, In: Journal of Business. 7, 1, p. 51-76

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Export Barriers 100%
  • Export Sector 79%
  • Peru 65%
  • Empirical Study 39%
• 2016

  Análisis e identificación de las potenciales oportunidades comerciales con países miembros del TPP en el sector de alimentos frescos

  Translated title of the contribution: Analysis and identification of potential business opportunities with TPP member countries in fresh food sectorMalca Guaylupo, Ó. E., Florián Mendo, S., Barrantes Rivas, S., Cerdán Torres, S. & Zhu Gálvez, E., 2016, In: Journal of Business. 8, 1, p. 110-139

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• Marcas globales: una perspectiva actual de su gestión

  Hernani Merino, M. N., 2016, In: Revista" Instituciones y Competitividad" ISSN 2415-699X. 1, 1

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access
• 2017

  Análisis de las variables que se asocian con la intención de compra del pisco del Perú

  Pipoli de Azambuja, G. M. & García-Arrizabalaga, I., 30 May 2017, In: Multidisciplinary Business Review - ASFAE. 10, 1, p. 51-61

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• Capacidad transaccional: Evidencias del sistema financiero peruano

  Translated title of the contribution: Transaction capability: Evidence from the peruvian financial systemTello-Gamarra, J., Hernani-Merino, M. & Límaco-Mamani, B. I., 1 Jan 2017, In: RAE Revista de Administracao de Empresas. 57, 1, p. 37-50 14 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Financial System 100%
  • Consolidation 58%
  • Transaction Costs 32%
  • Customer Relations 28%
  • Contract Design 27%
  3 Scopus citations

• Determinantes del rendimiento de la innovación de producto: ¿Por qué algunas innovaciones son más exitosas que otras?

  Translated title of the contribution: Determinants of Product Innovation Performance: Why Are Some Innovations More Successful than Others?Montero, R., Pennano Villanueva, C. & Ortigueira-Sánchez, L. C., 2017, In: Revista Economía y Desarrollo. 158, 2, p. 43-62 20 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Product Innovation Performance 100%
  • Innovation 52%
  • Incremental Innovation 41%
  • Factor Markets 41%
  • Radical Innovation 39%

• Strategic Planning and Scenario Planning in Public Institutions: The case study of Pacific Alliance

  Ladines Azalia, J. C. & Castillo Stein, W., 15 Jul 2017, In: FIIB Business Review (FBR). 6, 3, p. 26-37

  Research output: Contribution to journal › Article in a journal › peer-review
  3 Scopus citations

• Theory of planned behavior applied to fish consumption in modern Metropolitan Lima

  Higuchi, A., Dávalos, J. & Hernani-Merino, M., 1 Jan 2017, In: Food Science and Technology. 37, 2, p. 202-208 7 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Fish Consumption 100%
  • fish consumption 90%
  • Theory of Planned Behavior 64%
  • Fishes 59%
  • Fish 54%
  20 Scopus citations

• The Practice of Intelligence in Emerging Economies: The exploratory case study of Peru.

  Ladines Azalia, J. C. & Castillo Stein, W., Dec 2017, In: Journal of Mediterranean and Balkan intelligence. 10, 2

  Research output: Contribution to journal › Article in a journal › peer-review

• Variables that affect the purchase intention of Peruvian gastronomy

  Pipoli de Azambuja, G. M., 10 Jun 2017, In: European Journal of Economics and Business Studies. 3, 3, p. 114-125

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Peru 100%
  • purchase 88%
  • qualitative method 12%
  • France 10%
  • graduate 8%
• 2018

  Cambios en las relaciones entre Perú y Rusia (2006-2016): consideraciones políticas y comerciales

  Translated title of the contribution: Changes in relations between Russia and Peru (2006 - 2016): Political and trade considerationsArévalo, O. V. & Azalia, J. C. L., 2018, In: Iberoamerica (Russian Federation). 2018, 4, p. 100-125 26 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Peru 100%
  • Russia 71%
  • Economics 61%
  • dynamism 55%
  • European Union 53%

• Purchase intention of Peruvian agricultural product

  Pipoli de Azambuja, G. M. & García-Arrizabalaga, I., Jan 2018, In: Journal of Marketing Trends. 5, 1, p. 25-32 25.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • agricultural product 100%
  • Peru 97%
  • purchase 86%
  • methodology 7%
• 2019

  Do image and familiarity have a significant effect on purchase intention?

  de Azambuja, G. M. P., García-Arrizabalaga, I. & Rodríguez-Peña, G., 1 Jan 2019, In: Estudios Gerenciales. 35, 152, p. 249-258 10 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Cotton 100%
  • Familiarity 90%
  • Purchase Intention 79%
  • Peru 71%
  • Country Image 46%

• Evidence of transactional capability in two different countries

  Hernani-Merino, M. & Tello-Gamarra, J., 10 Jun 2019, In: European Business Review. 31, 4, p. 470-487 18 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • financial system 100%
  • contract 59%
  • firm 59%
  • financial market 31%
  • consumption 28%
  4 Scopus citations

• Explaining the mixed outcomes from hosting major sporting events in promoting tourism

  Rojas-Méndez, J. I., Davies, G., Jamsawang, J., Sandoval Duque, J. L. & Pipoli, G. M., 1 Oct 2019, In: Tourism Management. 74, p. 300-309 10 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Sporting Events 100%
  • Tourism 94%
  • tourism 70%
  • Brazil 63%
  • event 44%
  21 Scopus citations

• Mapping ostrom’s common-pool resource systems coding handbook to the coupled infrastructure systems framework to enable comparative research

  Bernstein, M. J., Mancha-Cisneros, M. D. M., Tyson, M., Brady, U., Rubiños, C. A., Shin, H. C., Vallury, S., Smith-Heisters, S. & Ratajczyk, E., 2019, In: International Journal of the Commons. 13, 1, p. 528-552 25 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Common Pool Resources 100%
  • Comparative Research 97%
  • comparative research 82%
  • coding 66%
  • infrastructure 55%
  5 Scopus citations

• Recovery satisfaction construct and construct-related: Assessment measurement from item response theory

  Hernani Merino, M. N., Isabella, G., Tarazona Vargas, E. G. & Mazzon, J. A., Dec 2019, In: Journal of Business. 11, 1, p. 2–13 12 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

• The other angle of Maslow's pyramid : how scarce environments trigger low-opportunity-cost innovations

  Boudesseul, J. & Rubiños, C., 20 Nov 2019, In: The Behavioral and brain sciences. 42, p. e195

  Research output: Contribution to journal › Article in a journal › peer-review

  • Pyramidal Crystal 100%
  • Life History Traits 69%
  • Costs and Cost Analysis 55%
  • Environment 50%
  • Costs 33%

• Utilización de los componentes de la imagen país como fuente de competitividad

  Translated title of the contribution: Using the components of the country image as a source of competitivenessPipoli de Azambuja, G. M. & Blanco Santiago, V., 2019, In: Recherches en Sciences de Gestion. 135, p. 31-53 23 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Country Image 100%
  • Competitiveness 95%
  • Nature 19%
• 2020

  Analyzing the purchase intention of Peruvian maca

  Pipoli de Azambuja, G. M. M., García-Arrizabalaga, I. & Rodríguez-Peña, G., 2 Mar 2020, In: Journal of Enterprising Communities. 14, 1, p. 91-112 22 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • familiarity 100%
  • purchase 87%
  • Familiarity 83%
  • Peru 82%
  • Purchase Intention 73%
  1 Scopus citations

• Export promotion programmes as export performance catalysts for SMEs: Insights from an emerging economy

  Malca, O., Peña-Vinces, J. & Acedo, F. J., 1 Oct 2020, In: Small Business Economics. 55, 3, p. 831-851 21 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Small and Medium-sized Enterprises (SMEs) 100%
  • Export Promotion 79%
  • Export Performance 70%
  • Catalyst 65%
  • Emerging Economies 55%
  43 Scopus citations

• From Yekaterinburg to Brasilia: Brics and the G20, road to nowhere?

  Duggan, N. & Azalia, J. C. L., 7 Aug 2020, In: Revista Brasileira de Politica Internacional. 63, 1, 18 p., e009.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • Global Governance 100%
  • global governance 73%
  • road 57%
  • Roads 55%
  • Agenda 54%
  8 Scopus citations

• Integrating collapse theories to understand socio-ecological systems resilience

  Rubinos, C. & Anderies, J. M., Jul 2020, In: Environmental Research Letters. 15, 7, 075008.

  Research output: Contribution to journal › Article in a journal › peer-review

  Open Access

  • El Nino-Southern Oscillation 100%
  • Water conservation 92%
  • Extreme weather 83%
  • ecological system 71%
  • Ecosystem 64%
  7 Scopus citations

• Tourist profiles and attitudes: A comparison between cities in a different phase of the life cycle

  Valls Giménez, J. F., Pipoli, G., Rita, P. & Labairu-Trenchs, I., 28 Nov 2020, In: International Journal of Tourism Cities. 6, 4, p. 731-748 18 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • Life Cycle 100%
  • life cycle 93%
  • tourist 86%
  • Tourists 86%
  • authenticity 53%

• What drives new product innovation in China? An integrative strategy tripod approach

  Heredia, J., Yang, X., Flores, A., Rubiños, C. & Heredia, W., Jul 2020, In: Thunderbird International Business Review. 62, 4, p. 393-409 17 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • R&D Investment 100%
  • Product Innovation 86%
  • innovation 80%
  • New Products 72%
  • China 56%
  7 Scopus citations
• 2021

  An international market segmentation model based on susceptibility to global consumer culture

  Hernani-Merino, M., Lazo Lazo, J. G., Talavera López, A., Mazzon, J. A. & López-Tafur, G., 20 Jan 2021, In: Cross Cultural and Strategic Management. 28, 1, p. 108-128 21 p.

  Research output: Contribution to journal › Article in a journal › peer-review

  • International Market Segmentation 100%
  • citizenship 89%
  • market segmentation 88%
  • Consumer Culture 73%
  • Susceptibility 69%
  3 Scopus citations

• Relational flexibility norms and relationship-building capabilities as a mediating mechanism in export performance: insights from exporting SMEs in an emerging economy, Peru

  Malca, O., Bolaños, J. P., Acedo, F. J., Rubio Donet, J. L. & Peña-Vinces, J., 14 Oct 2021, In: International Journal of Emerging Markets. 16, 8, p. 1745-1768

  Research output: Contribution to journal › Article in a journal › peer-review

  • Small and Medium-sized Enterprises (SMEs) 100%
  • Relationship Building 75%
  • Export Performance 70%
  • Peru 66%
  • Exporting 58%
  8 Scopus citations