Department of Marketing and International Business

Activities

Activities per year 2015 2021 2023 2024 2024

• 51 Participation in activities to attract students (Completed by Educational Advice)
• 24 Participating in an event
• 12 Publication Peer-review
• 5 Organizing an event
• 11 More
  • 5 Participation in activities related to the "Red PIE" (Completed by Institutional Relations)
  • 2 Membership of association
  • 1 Manuscripts sent to indexed journals or publishers
  • 1 Membership of committee
  • 1 External thesis jury
  • 1 Visiting an external institution

Activities per year

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• Case Studies on China Business

  Mayorga Gutierrez, D. J. (Participant)

  9 Jan 2023 → 13 Jan 2023

  Activity: Participating in an event

• Corporate Brand Heritage during COVID-19: Advantages of Conservative and Innovative Brand Heritage in Restaurants

  Mayorga Gutierrez, D. J. (Speaker) & Rivas, R. (Speaker)

  9 Aug 2022

  Activity: Participating in an event

• Mesa de Relaciones Internacionales

  Ladines Azalia, J. C. (Commentator)

  15 Oct 2021

  Activity: Participating in an event

• Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy (2020). Small Business Economics, 55 (3.)

  Malca Guaylupo, Ó. E. (Speaker)

  5 Nov 2021

  Activity: Participating in an event

• Capacidades de la gestión exportadora, la distancia institucional y su impacto en el desempeño exportador: las agroexportaciones peruanas

  Malca Guaylupo, Ó. E. (Speaker)

  15 Oct 2021

  Activity: Participating in an event

• Crisis de los Contenedores y su Impacto en América Latina

  Malca Guaylupo, Ó. E. (Speaker)

  15 Dec 2021

  Activity: Participating in an event

• Mesa de Economía y Comercio Internacional

  Malca Guaylupo, Ó. E. (Speaker)

  14 Oct 2021

  Activity: Participating in an event

• Identificación de oportunidades y gestión internacional

  Malca Guaylupo, Ó. E. (Speaker)

  7 Dec 2021 → 14 Dec 2021

  Activity: Participating in an event

• Buenaventura como zona económica especial: un análisis a partir de la concertación local y de las experiencias de Asia y América Latina .

  Malca Guaylupo, Ó. E. (Speaker)

  14 Oct 2021

  Activity: Participating in an event

• Retos para las MIPYMES exportadoras

  Malca Guaylupo, Ó. E. (Speaker)

  9 Nov 2021

  Activity: Participating in an event

• Plan de Reactivación de las Exportaciones 2021 -2026

  Malca Guaylupo, Ó. E. (Speaker)

  8 Nov 2021

  Activity: Participating in an event

• Marcas de ropa deportiva que inspiran: un estudio exploratorio en el contexto peruano

  Mayorga Gutierrez, D. J. (Speaker), Hernani Merino, M. N. (Speaker), Mur, S. (Speaker) & Londoño, J. C. (Speaker)

  14 Oct 2020 → 16 Oct 2020

  Activity: Participating in an event

• The role of value co-creation in the happiness of the students

  Pipoli de Azambuja, G. M. (Speaker)

  23 Jun 2020 → 24 Jun 2020

  Activity: Participating in an event

• Factores que influyen a las empresas Born Global de economías emergentes en el logro de una internacionalización temprana

  Hernani Merino, M. N. (Speaker)

  2 Oct 2019 → 5 Oct 2019

  Activity: Participating in an event

• Los Elementos Visuales del Etiquetado Frontal Nutricional: Un Estudio Exploratorio en el Contexto Peruano

  Hernani Merino, M. N. (Speaker), Prialé Valle, M. Á. (Speaker), Rodriguez-Montes, A. V. (Speaker), Destre-Roldan, Y. X. (Speaker) & Yance Morales, X. (Speaker)

  2 Oct 2019 → 5 Oct 2019

  Activity: Participating in an event

• Gestión de mercados globales : las estrategias de marketing internacional para el algodón y alpaca del Perú.

  Pipoli de Azambuja, G. M. (Speaker)

  5 Sep 2018 → 7 Sep 2018

  Activity: Participating in an event

• ¿Qué es capacidad Transaccional?

  Hernani Merino, M. N. (Speaker)

  1 Oct 2017 → 4 Oct 2017

  Activity: Participating in an event

• Mainstreaming Corporate Social Responsibility (CSR) INTO Business and Management Degrees. IAJBS 23rd Annual World Forum

  Farber, V. A. (Speaker), Hernani Merino, M. N. (Speaker) & Prialé Valle, M. Á. (Speaker)

  16 Jul 2017 → 19 Jul 2017

  Activity: Participating in an event

• Perú, ¿una prioridad para Rusia en América Latina?

  Ladines Azalia, J. C. (Speaker)

  2 Oct 2017 → 4 Oct 2017

  Activity: Participating in an event

• Theory of Planned Behaviour applied to fish consumption in modern Metropolitan Lima

  Dávalos Chacón, J. E. (Speaker), Hernani Merino, M. N. (Speaker) & Higuchi, A. (Speaker)

  4 Apr 2016 → 6 Apr 2016

  Activity: Participating in an event

• The TPB and the impact on the intention and frequency of eating fish in modern metropolitan Lima

  Dávalos Chacón, J. E. (Speaker), Hernani Merino, M. N. (Speaker) & Higuchi, A. (Speaker)

  4 Apr 2016 → 6 Apr 2016

  Activity: Participating in an event

• Variables that affect the purchase intention of Peruvian coffee

  Pipoli de Azambuja, G. M. (Speaker)

  9 Aug 2016 → 11 Aug 2016

  Activity: Participating in an event

• Transnational Communities: The migration process from China and Japan to Peru. The construction of an identity in the Asia Pacific

  Ladines Azalia, J. C. (Speaker)

  13 Oct 2016 → 14 Oct 2016

  Activity: Participating in an event

• Del materialismo al bienestar subjetivo en la búsqueda de la felicidad en el mundo: Caso del Perú

  Pipoli de Azambuja, G. M. (Speaker)

  19 Jul 2015 → 22 Jul 2015

  Activity: Participating in an event