Pregrado - Gestión de Mercados Globales



The course is directed to International Business students. It aims to introduce students to global marketing management and to develop competencies for effective decision making
in a global context. The main outcome will produce graduates shaped as effective and efficient managers. These results will be based on the following learning outcomes:

  • Articulate research objectives of international markets establishing the needs of the company, according to the different stages of internationalization.
  • Recognizes internationalization opportunities based on international market information analysis.
  • Accurately identifies the requirements, access rules and competition rules of international markets, which the company must take into account in order to compete in them.
  • Distinguish the function and effect of advertising and promotion from an international perspective.
  • Proposes international market plans.
Start Date17/08/15 → …